Entrepreneurs Compare Facebook vs Google for Advertising

STORY

Comparing Facebook vs Google for Advertising is becoming a trend to most Entrepreneurs and Small Business Owners. Helping you understand which of these two Platforms work best when Marketing Content versus a Service or a Product is going to make things easier for most People when Launching your Ads Online.

Facebook is mainly used to get people to like the facebook pages, share posts you published; and even post comments on content. Even though YES you may use it strategically for sending people to your website, as well as getting these people to subscribe to content and even making a purchase on your website; you will find more conversion when is used for engagement first and not the other way around.

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Google is mainly used for getting people to call your phone, and to even visit the website contact us form let say; these people are likely to take action at that time then later on since is searched based.

Facebook is more for engagement in most case studies where as google is more intent based. Someone is likely to call searching on google than someone socializing on facebook.

Google is based on the keyboards people use to search using google.com, where as facebook is based on the interest people have on their facebook profile; understanding these two will help you determine which platform to use based on what is that you are advertising.

Split your Marketing Strategy using the two or stick to one if you like to simplify advertising long term.

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For example let's use facebook to get people to engage with your content on facebook or even getting them to subscribe on your website. Keep in mind that no sales should be presented at this time as that you may later do through your automated follow up emails if you have it setup.

Another Example using google is to get people to call you right when they search if you are offering a service, this works best when you are giving away consultations at no cost yet it requires instant action from the person searching; you may also use google to get people directly to your buy now offer if that is something you have setup.

Your long term strategy works best with both working together. Facebook bringing in leads who love to socialize. While Google brings it those who are ready to buy. Implement Facebook for the most part with a higher budget so you are getting a lot more leads and later following up with them for that call or buy now offer.